Intro to User Research | Azi

I'm Tenaya, a UX/UI Designer, Head of Design, and co-founder of Azi Research.
In this video, I'll introduce you to the world of user research and user testing and explain how & why it's a crucial tool for the success of any digital product.

Studies show that for every dollar invested in UX, the Return on Investment can be up to $100.
Great user experiences start with understanding the humans who use them.