Azi: your new online user research platform

Real insight from real South Africans.

Azi Research connects local product teams with the audiences they're building for, usability tests, surveys and recruitment in one easy, local platform.

Why Choose Us?

What makes Azi Research unique, and how it helps you.

01
Built for the SA Context

Platform built considering African context: mobile-first for participants and businesses, data-usage conscious, and simple and easy to use.

02
Diverse, Real-world Audience

Recruit local participants who better represent the people you're actually building for.

03
From Question to Insight, Fast

Set up a test in minutes and get results back without the usual research admin.

What are you looking for?
Business & Product Teams
Validate ideas with the people you design for.
More Business Info
Participate in Studies
Get paid to improve the apps and websites you use.
More Participant Info
Why trust Azi?

"Azi helped us test our Buy Again flow with real local users. The feedback was practical and easy to act on."

Early Adopter, Easy Equities Product Team
The Team Behind Azi Research

A proudly South African product team with years of real, lived experience.

About Us
Learn and Explore with Azi's Resources

Read, Watch, Follow all things UX and User Research

Understand how the platform works, learn about user research and see what we're up to.

All Resources
The Neuroscience of Design - Werner van Zyl‘s Talk Insights. Designers navigating the brain infographic
Design
Neuroscience of Design
View Article
Research
What is user research, really?
View Article
All Resources
Get in touch

Let's build something local.

Book a call, or join as a participant, we'd love to hear from you.

Are you a participant? Join the participant community →
Contact form + calendar